Redefining Beauty with Jasmine Nelson
Jasmine Nelson is the Founder and CEO of Umber By J Lenay, a clean beauty brand born from her deeply personal journey with PCOS and hirsutism. After years of struggling with excessive facial hair, skin damage, and a lack of real solutions, Jasmine created her own natural remedy in her grandmother’s kitchen—what would later become the brand’s hero product, the Hair Reducing Fade Oil. Today, that product has helped over 40,000 women reduce unwanted facial hair, improve their skin, and reclaim their confidence.
With a background in fashion design and architecture from California College of the Arts, Jasmine brings creativity, resilience, and purpose to everything she touches. Her experience as a mom, wife, and entrepreneur fuels her mission to help others feel seen, supported, and beautiful—especially those battling hormonal imbalances that are too often ignored in mainstream beauty spaces.
Through Umber, Jasmine has built more than a skincare brand—she’s built a movement. Her work has been featured in Vogue, Elle, Essence, Fox 26, and on Revolt x Target’s Bet on Black. She’s also a powerful voice at wellness events, PCOS summits, and conferences like Shop Essence Live and Health2Conf. Jasmine’s commitment to transparency, community, and education is reshaping how beauty and wellness are defined.
What sets Umber apart is its focus on inclusion—supporting not just women with PCOS, but also transitioning women, older women, and men often left out of the conversation. Jasmine shows up in real life, connecting with her audience face-to-face and reminding them that they are not alone.
“My goal,” she says, “is to share the story I wish someone had told me—that you’re not broken, and your beauty isn’t defined by anyone else’s standards.
”With every product, pop-up, and conversation, Jasmine is shifting the narrative. Umber By J Lenay isn’t just about skincare—it’s about healing, self-acceptance, and helping people move through life without shame.
