One Strand at a Time
Building Confidence, with Ashonte Wallace
Ashonte Wallace is more than just a businesswoman—she is a visionary, community-builder, and the powerhouse Founder & CEO of Belle Hair Société. With a mission to empower women to feel great about themselves and their appearance, Ashonte has created a brand that is redefining beauty standards while prioritizing health and confidence.
Her journey began with a simple yet powerful belief: when women feel confident about how they look, they carry themselves differently. They show up ready to conquer challenges, walk into rooms with presence, and own their identities unapologetically. Through Belle Hair Société’s premium, non-toxic hair extensions, Ashonte is giving women the tools to do just that—look fabulous, feel invincible, and embrace their natural beauty.
What sets Belle Hair Société apart is its commitment to community. “At Belle Hair Société, we’re not just a brand; we’re a community,” Ashonte explains. “Founded by women for women, we are committed to empowering you to embrace your natural beauty and feel invincible every single day.” This philosophy drives everything from product development to customer experience.
Her entrepreneurial journey is already marked with extraordinary achievements. Upon launching, Belle Hair Société was awarded placement in 600+ Walmart locations, a milestone that validated both her vision and the demand for high-quality, accessible beauty solutions. By disrupting an industry often saturated with chemically treated hair, Ashonte introduced a healthier, organic alternative, proving that style should never come at the expense of well-being.
Her mantra, “Be so good they can’t ignore you,” speaks to both her determination and her advice for others. It’s a call to show up fully, put in the work, and let excellence create opportunities that can’t be overlooked.
Still, the road wasn’t without obstacles. One of her biggest challenges has been driving awareness around the dangers of chemically treated hair extensions. Educating consumers and shifting beauty standards is no small task, but Ashonte has leaned into her resilience and unwavering belief in her mission.
As an entrepreneur and brand builder, Ashonte Wallace continues to set the tone for what beauty brands can and should be. With Belle Hair Société, she’s not just transforming appearances—she’s transforming confidence, community, and the future of the beauty industry.
