Changing the Way Women Show Up
Autumn Ellison, founder and CEO of So.Fvshionable, is redefining the relationship between women and their wardrobes. Based in Los Angeles, she has created a curated shopping platform that empowers women to dress with confidence and intention for every moment of life—from boardroom to brunch. With an approach rooted in storytelling, community, and style, Autumn blends fashion and entrepreneurship into a movement for bold, authentic living.
What sets Autumn apart is her belief that fashion is more than aesthetics—it’s transformation. Style is how you see yourself,” she says. It’s not about trends. It’s about showing up fully as the woman you’re becoming. This mindset drives her platform, offering occasion-based styling experiences and community-driven shopping that helps women feel seen, stylish, and strong.
Her journey didn’t come without challenges. Building So.Fvshionable without investors or initial funding, Autumn learned to navigate an industry that often favors privilege over purpose. She’s faced imposter syndrome and limited resources, but those setbacks only fueled her drive. I’ve had to be resilient and visionary,” she reflects. “I turned a personal blog into a lifestyle brand with grit, faith, and a deep belief in my purpose.
Dressing With Purpose
How AUTUMN ELLISON Brings Stories to Life Through Style
Autumn’s work hasn’t gone unnoticed. She’s a 100K Incubator alum, part of the Goldman Sachs Black in Business program, and a Bank of America Women Entrepreneur honoree. Her brand has also been featured in Retail Boss, further cementing her influence in fashion and entrepreneurship.
Through So.Fvshionable, Autumn is not just selling clothes, she’s creating experiences that allow women to step into the best version of themselves. She’s making fashion more personal, more empowering, and more reflective of real life.
Her message is clear: you don’t need permission or perfection to start. “The only limits you have are the ones you place on yourself,” she says. “You just have to believe, begin, and trust that your journey can inspire someone else to dream even bigger.
