Why Women’s Voices Matter More Than Ever

I’m Tia Williams, founder of HER GRRUV, a women-led, women-created platform dedicated to giving women a space to be seen, heard, and celebrated. When I first imagined HER GRRUV, I wasn’t just thinking about content or community; I was thinking about what it truly means for women to reclaim their voices in industries that often overlook them.

GRRUV STYLE

So many women I meet have powerful ideas, talents, and stories, yet they hesitate to share them. Why? Because for too long we’ve been conditioned to compete with one another instead of creating together. HER GRRUV was built to change that. I believe collaboration is the key to growth, not just for our businesses but for our spirits.

One of the most important lessons I teach through HER GRRUV is that storytelling is strategy. Your story is not just something you’ve survived—it’s a blueprint for your brand, a bridge to your community, and a reminder to yourself of why you started. When you lead with authenticity, you create impact. HER GRRUV interviews, magazine features, and events are all rooted in this belief: that every woman’s journey has the power to inspire someone else.

But finding your GRRUV isn’t just about business—it’s about healing. Like many of you, I’ve faced setbacks and obstacles that could have broken me. Instead, I chose to see them as lessons. And that’s the message I want to share: you are not defined by your struggles, but by the way you rise from them.

As we move forward, HER GRRUV will continue to spotlight women entrepreneurs, creators, and dreamers who remind us that the future of business, art, and culture is female-driven. My mission is simple—to build a platform where women no longer ask for permission, but instead create their own opportunities and open doors for the next woman in line.

Motivate. Collaborate. GROW

Making a way for Los Angeles—and women everywhere—to expand, connect, and share their voices. This is about building community, choosing collaboration over competition, and creating space where women can shine unapologetically while lifting each other higher. Together, we rise, thrive, and grow.

So here’s my call to you: tell your story, take up space, and never dim your GRRUV for anyone. The world needs what only you can bring.