Future of Bra Fitting
The Future of Bra Fitting Is Here
In a world where intimate apparel often caters to the narrowest beauty standards, Nikki Ball has carved out a space rooted in truth, tenderness, and transformation. As the founder of Shush Lingerie, a Los Angeles-based boutique specializing in size-inclusive lingerie and personalized bra fittings, Nikki has made it her mission to help full-figured women feel seen, supported, and celebrated—one fitting at a time.
With over 1,000 fittings completed, Nikki isn’t just selling bras—she’s changing lives. “I’m inspired by the moment a woman sees herself differently,” she shares. “When she stands a little taller, smiles a little bigger, and finally feels seen in her own body—that’s what fuels my work.” This quiet but powerful shift in confidence has become the heartbeat of Shush Lingerie.
What began as a passion project has grown into a movement. Nikki’s work extends far beyond the boutique walls. She’s partnered with wellness organizations and medical professionals to support breast health, including post-mastectomy patients. Through workshops, local events, and mentorship for teens and young women, she’s turned lingerie into a tool for education and empowerment.
One of Nikki’s most meaningful impacts is helping women rewrite their narrative around body image. Her boutique is a safe space where women of all shapes can be fitted properly, without shame or judgment. “I’ve helped hundreds of women find comfort and confidence through the right fit,” she says. “It’s about more than bras—it’s about body autonomy and honoring yourself.”
Nikki created Shush Lingerie to empower women of all sizes to embrace their bodies and sensuality. With over 1,000 custom fittings and a growing community, Shush celebrates self-love through intimate wear that uplifts, supports, and transforms—one perfectly fitting bra at a time.
Like many entrepreneurs, Nikki has overcome her share of challenges. As a solo founder and mother, she’s learned the ropes of business while fulfilling orders, scheduling fittings, and raising children. Despite limited resources and fluctuating sales, she’s remained anchored in purpose.
“I started without a roadmap—just passion. Every struggle made the mission stronger.”
Nikki Ball’s journey is a testament to the power of intention, community, and care.
Through Shush Lingerie, she’s not just shifting how women shop for intimates—she’s redefining what it means to feel good in your own skin. And as she continues to expand her impact, one thing is clear: confidence is always in style, and at Shush, every woman deserves to wear it well.
